CASTRIES, SAINT LUCIA – July 12, 2010 – Football is an internationally loved sport, and the country of Saint Lucia is no exception to this generalization as the country works to bring their athletes world-wide recognition. In fact, today the Saint Lucia Football Association (SLFA), the Saint Lucian FIFA affiliate, and the Sacred Cows Group (SCG) announced a partnership with Bay Gardens Resorts, naming the three-resort group, located in the famed Rodney Bay area, as the official host for the 2010-2011 football season as part of its plan to elevate the country’s standing in the sport by 2014. Bay Gardens Resorts continues to be a leader within the Saint Lucia community; hosting sporting groups and conferences including the ICC Cricket 20/20 World Cup.